FINAL _OCTOBER 2025_Focus from the AOP - Flipbook - Page 8
administrative and commercial challenges can be overcome to create solutions to market
demands.
We believe that a collaborative dialogue between creators, representatives and technology
companies can produce fair remuneration models which compensate visual artists for their
contribution to the AI value chain – which starts with their work.
Roadmap for Ongoing Remuneration
By addressing past uses and restoring the trust needed to initiate good-faith negotiations
between AI firms and creators, both sectors can move forward with developing a roadmap for
fair remuneration models.
Fair pay for high-quality works
Indiscriminate scrapping for AI training without remuneration is not beneficial for ethical AI
firms or creators. Whilst some high-quality works – which are key to high-quality AI products –
are accessible online, an extensive portion of creators’ works remain behind paywalls, in
private digital archives or stored offline. By agreeing fair terms for past and ongoing use,
creators may be more agreeable to allowing AI firms lawful access to these catalogues,
improving model quality.
Recognition of investment
Professional visual creators spend significant resources developing their practice, purchasing
equipment and acquiring new skills to produce high-quality works. These works, often of high
resolution with accurate metadata, are valuable for AI products. The personal investment
creators put into their works must be recognised and recompensed.
Licensing partnerships
Emerging licensing partnerships between AI firms and publishing, legacy media and social
media companies have demonstrated remuneration for the use of copyright works is
achievable. The visual sector has seen a significantly lower volume of such agreements and
visual image rightsholders have not achieved value from existing deals.
We call on AI companies to seek compensatory licensing deals to access high-quality
works, ensuring fair remuneration for creators.
This statement reflects the collective position of AOI, AOP, DACS, PICSEL, and the creators we
represent. We are committed to ongoing engagement with all relevant stakeholders to achieve fair
and sustainable solutions.
https://theaoi.com/
https://www.the-aop.org/
https://www.dacs.org.uk/
https://picsel.org.uk/
